Do more with what you have

Add a fresh perspective, accelerate growth, and increase capacity with our on-demand experts.

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What we do

Simplicity provides Communications consulting to build brands with storytelling

Communications

Tell your story.

Branding

  • Brand strategy, messaging & management
  • Messaging frameworks
  • Personas

Communications

  • Communications strategy
  • Executive, internal, and external communications 
  • Storytelling
  • Speechwriting
  • Writing, copywriting, and technical writing
  • Editing 

Content marketing 

  • Content strategy  
  • Content creation
  • Content management
  • Content reporting

Marketing

Build your brand.

Customer experience (CX)

  • Customer experience strategy
  • Customer journey mapping

Digital marketing 

  • Digital strategy & analytics
  • Marketing automation
  • Social media management
  • Community management
  • Email marketing
  • SEO/SEM

GTM strategy & sales execution 

  • Demand & lead gen
  • Event marketing
  • Account-based marketing (ABM)
  • Partner & field marketing
  • Retail, channel & OEM marketing
  • Campaign strategy & management
  • Sales enablement
  • Pricing

Creative & design 

  • Graphic/visual design
  • UI/UX design

 

Business operations

Optimize your business.

Business strategy

  • Digital transformation
  • Change management

Business management

  • Project management 
  • Program management  
  • Sales operations
  • Account management
  • Agency management 

Business analytics

  • Business intelligence
  • Customer insights
  • Budget planning
  • Scorecards
  • Dashboards

Simplicity understands my business and can find me the right talent to help my team achieve our marketing goals with very little direction.

Sr. Marketing Manager, Amazon Web Services

Trusted by brands with a global impact

Our approach

Balance the resources you have with the resources you need using our fast, flexible SPEED™ talent strategy.

Success

Identify business goals & needs + Talent manager working session​

Plan

Build project plan & SOW + identify talent​

Execute

Onboard + project kickoff + set success metrics​

Evaluate

Track progress + regular check-ins to ensure success​

Decide

End of project review & measurement—extend, expand, or pivot​

The SPEED playbook is available for download.

Get the playbook

Client success highlights

Capabilities:

  • Content marketing
  • Content creation
  • Product marketing & launches
  • Writing
  • Sales enablement

Launching a global product for AWS

Business need

It was crunch time. Amazon Web Services (AWS) needed end-to-end marketing support—including a high volume of content creation—for a rapidly approaching product launch.

Solution

We helped AWS meet its needs—and launch timeline—by building a Marketing-On-Demand team with embedded experts, maximizing AWS’ marketing budget and minimizing fees, while providing impactful expertise in customer evidence, content marketing, and sales enablement. In under seven months, our team created more than 100 case studies, customer testimonials, and white papers.

As a result, AWS successfully shifted from its traditional marketing firm (read: retainer model) and adopted Simplicity on-demand, project-based model as the standard for the entire department.

Capabilities:

  • Brand strategy & messaging
  • Messaging frameworks
  • Communications strategy
  • Storytelling
  • External communications
  • Partner marketing

Crafting strategic, customer-first brand communications

Business need

A multinational hardware company needed to build trust and strengthen partnerships. It wanted to transform its partner narrative by pivoting from the value that partners brought it to the value that it provides to partners.

Solution

We delivered a clearly-defined partner messaging framework that put partners first.

Our team inventoried existing content and interviewed 18 stakeholders to build a narrative architecture, big ideas, calls to action, key messaging, stories and themes, strategy, talking points, and narrative flow. Our work uncovered a lack of consistency and trust—its partners wanted to be heard. We helped our client evolve to a clear, consistent, and compelling narrative grounded in the customer experience that prioritized proactively listening to partners and responding to their needs.

Capabilities:

  • Demand generation
  • Digital marketing
  • Marketing strategy & analytics
  • Dashboards
  • Scorecards

Creating demand gen & digital experiences

Business need

A global software company’s IoT marketing team needed a comprehensive demand generation and digital marketing strategy to reach and engage its target customers around the globe.

Solution

In coordination with regional marketing activities, we helped the team craft a third-party paid media/demand gen strategy to target, educate, and engage its target customers through strategic ad buys and industry sites.

We also helped them track, analyze, and improve performance by:

  • establishing a web analytics dashboard and tracking and analyzing demand gen performance and efficiency by channel
  • creating core sales KPI metrics that capture velocity of qualification, quality of prospects, and areas for improvement
  • building a consistent team scorecard and reporting attribution

Capabilities:

  • Partner, channel, retail, and OEM marketing
  • Marketing analytics
  • Project and program management
  • Sales readiness
  • Business management
  • Communications

Delivering an exceptional partner experience with optimized business ops

Business need

A global software company’s OEM team needed help operationalizing an exceptional partner experience, while ensuring business continuity through managing business functions for a large sales channel.

Solution

We quickly built an on-demand team to provide comprehensive expertise and support, from project management, marketing analytics, program management, partner marketing, sales readiness, and business management, to retail channel marketing, visual merchandising, packaging, fixture design, and communications.

We also maintained the rhythm of the business by conducting consistent strategic development, forecasting, and negotiation and monitoring of partnership deals and other business-critical dependencies.

It’s been a challenge to find great support for this team that is not only able to work at this scale but also with the sense of urgency that’s needed. Simplicity was able to reduce the turbulence and overall stress, so we can focus on other strategy and details.

Program Manager, Worldwide Retail Stores, Microsoft

FAQ

What services do you offer?

We offer a full range of marketing, communications, and business operations services—from strategy to execution. Visit our How we work page to browse our full menu of capabilities.

How do you select your consultants?

We’ve built a curated community of thousands of trusted marketing, communications, and business operations experts who thrive on driving impact through project-based work. Once prospective employees have completed their online profile—detailing their areas of expertise, work history and requirements, skills and ideal project—all applicants meet in person with our talent team. Our robust intake process gives us the information we need to assess skills and expertise and connect our people with projects that fit their passions and track record.

I need help with a project. What’s the process?

Identify the business need. We start by discussing your priorities, goals and metrics.

Outline the project. Next, we help you define the skills and experience you need to meet your objectives.

Review the talent. We’ll build a shortlist of candidates who meet your needs. You’ll select who to meet for working sessions.

Find the right consultant. Our working sessions enable you to meet with your favorite candidates to get a feel for their thought processes, approach, and working style.

Project start. From first contact, your consultant can start working in 1 to 3 weeks.

How do you pair me with the right consultant?

Matchmaking is our superpower! Once we understand your project needs, consultant wish list, and budget, we start sourcing from our curated community of experts.

Our talent team truly partners with you to pair you with the right person. Once they build a shortlist of two to five experts, they’ll work with you to select your top choices and schedule working sessions. You’ll meet with each candidate in a working session to get insight into their thought process and working style and determine if they’re the right fit for your project and team.

How are you different from an agency or a recruiting service?

You’ll receive a dedicated client success manager (CSM) to ensure that your needs are being met, from kick off to project end, including:

Project kick off: Review scope of work, deliverables, and success metrics with your CSM and consultant (+1 week after start)

Month one check-in: Discuss successes, areas for improvements and any updates to scope of work with your CSM (+1 month after kick off)

Quarterly check-in: Review scope of work and consultant performance with your CSM (quarterly through life of project)

Project end: As the project nears completion, your CSM will work with you to build a thorough transition plan

As a client, am I responsible for managing a consultant’s performance?

When working with Simplicity, you’re a client, not a manager, so please rely on us to coach on performance. We’ll work with you and your consultant to ensure that your business needs are being met, and our employee engagement team will work with your consultant to coach, measure, and manage their performance.

How do you ensure the quality of your talent?

Our people are our product, and quality is our top priority. Our rigorous screening process ensures that we curate the best of the best, and our client-centric matchmaking ensures that we find the right person for your unique needs. And, on the off chance that you’re not satisfied, we offer a guarantee.

Build your team at the speed of business

Get the right talent for the right project at the right time. Let’s talk.

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